CNN Worldwide said it is expanding its CNNMoney brand internationally, to provide consumers around the world with its industry-leading business and financial news and analysis . . .
With the addition of staff in London, Dubai, New Delhi and Hong Kong, CNNMoney will launch new franchises, series, features and reporting, tailored directly to the regions and audiences it covers.
Mike McCarthy, senior vice president and general manager of CNN International said “By uniting our portfolio of U.S. and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world.”
Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America. It will focus on global markets and the economy, business strategy, corporate leadership, global brands, business travel, lifestyle and luxury, as well as industries such as automobile, energy and technology.
The venture will tap the talents of Richard Quest, Nina dos Santos and Maggie Lake, whose programmes will represent CNNMoney on television. In addition, Quest will now serve as editor-at-large for CNNMoney and he will pen a global daily newsletter “CNNMoney Presents: Quest Means Business.”
Also joining the CNNMoney roster are John Defterios, emerging markets editor, based in Abu Dhabi; Andrew Stevens, Asia Pacific editor, based in Hong Kong; Eleni Giokos, Africa business correspondent, based in Johannesburg; and Samuel Burke, CNNMoney business correspondent, based in New York.
The multi-platform editorial teams will be led by Penny Manis, director of global business news programming, based in New York, and Mark Thompson, managing editor of CNNMoney International who is based in London.